We’re giving away 30 websites.
Here’s the honest reason why.

You’re the test case. We’ve rebuilt our production process around AI and we need real businesses — real content, real customers, real stakes — to prove it works before we roll it out to paying clients.

You get a complete website at no cost. We get the case study, the feedback, and the reps. There is no invoice at the end and no hosting contract.

After you apply we do offer optional paid extras — more pages, migrating your old blog, local SEO work. They’re genuinely optional: skip that page and your free site is exactly the same, and so is your chance of being selected.

Testing a build process requires real complexity. A business with three years of history has actual services, actual customers, actual photos, and actual competitors — the messy raw material a real project involves.

A pre-launch startup can’t stress-test anything, because there’s nothing to stress. That’s not a comment on the business; it’s a comment on what makes a useful experiment.

No. The finished website is yours. Host it with us or take the files and host anywhere you like.

The one cost we don’t cover is your domain name — you already pay for that and will keep paying for it, because it was never ours to cover. Beyond that: no retainer, no maintenance contract, and no upsell script waiting for you at handoff.

Three things: refinement reps on a new process, case studies we can show future clients with your written permission, and a testimonial if you’re happy with the result.

If you’re not happy, we don’t get the case study — which is a fairly strong incentive for us to do this well.

You’ll hear from us either way. We’re not going to leave you refreshing your inbox.

Slots are limited and released in waves, so applications that don’t make the current wave go onto the waitlist for the next one rather than into a bin.

No, you don’t. After you submit the application we show you a page of optional extras — additional pages beyond the eight included, migrating your existing blog posts across, local SEO work, that sort of thing. There’s a “skip” button and it costs you nothing to use it.

Two things we want to be plain about. Buying add-ons does not improve your chance of being selected — selection is on merit and we decide before money is a factor. And if you do buy something and then aren’t selected, we refund it in full, automatically. You should never be out of pocket for a pilot you didn’t get.

Position in the build queue, once you’ve already been accepted. Nothing else.

It does not get you accepted, and it does not get you past anyone in the selection process. If you pay for it and we don’t select you, it’s refunded in full. We’d rather charge for something real than sell you a place in a line you might not be standing in.

That’s precisely what we’re measuring, which is why we’re not going to quote you a number we haven’t earned yet.

What we will commit to: you see work early, you review before anything goes live, and we tell you the real timeline at your kickoff call rather than a comfortable one.

Fair worry. The honest answer is that it depends entirely on how the AI is used.

We use it to go deeper and faster on structure, research, and the tedious parts — not to generate a site from a prompt and ship it. Every pilot site is reviewed line by line by a human before it reaches you, and you approve it before it reaches the public. The page you’re reading was built with the same process.